First impressions last and you have seconds to ascertain that the first and lasting impression regarding you and your business is positive. A unique and well-designed business card is an excellent way to ensure you make a strong impression. Additionally, it is your emergency way to connect with potential clients.
So, how do you design the perfect business card to represent tour company? These tips should come in handy.
Decide on Concept
Your brand values should be represented in the card design. You can do this by thinking about the audience you intend to impress and deciding what would tell your company’s story. The images, textures, and colors should all be coherent with your existing marketing materials and all should represent your brand values.
If your company is all business, the cards should have a classic design with elegant fonts and minimalist looks. If your company is more creative, playful or rather artistic, then you can use arresting colors, bold images, distinctive shapes and even humor in order to advertise your message.
Remember the Basic Design Principles
This might seem obvious, but it is worth mentioning that a business card is still a printed material like any other. As such, the fundamental principles of paper design apply to business cards.
When it comes to color, you should utilize those that work together and represent your brand. For huge orders with a limited budget, you can do away with CMYK full color and print in just one or two colors for less. Since business cards are usually printed digitally in this day and age, multiple colors will not set you back too much as before.
In regards to the font, picking an ideal type is crucial to giving your business card the proper feel. Keep the following font guidelines during the design process:
-Use at least 8 point font to ensure the card is readable
-Use the script or decorative fonts sparingly. The last thing you want is to compromise readability.
-Serif fonts tend to keep a more classic feel while san serifs lend a more contemporary vibe.
Put the Right Information in the Right Spot
Most individuals accept a business card and after admiring, they put it in a Rolodex or a folio. As such, it’s advisable to include crucial information on the front and utilize the back to give it flavor
Here’s what you should include on the front of your card:
-The name you want prospects to use
-The name of your company
-Your job title or what you do
-Your contact information. A phone number and e-mail should always be included. Social media profiles, websites and work address ideally seem relevant unless you have no presence at all.
Here’s what you should put on the back of your card:
This where you let your brand shine. Original photography or artwork are great ways to get a distinct result, particularly for less traditional companies. The back of the card is ideally an excellent spot to put a huge version of your business logo.
Break Away From The Norm
For most people, one of the biggest hurdles of designing business cards is coming up with a unique design. Luckily, there are numerous ways to break away from the usual and create something that’s is appealing.
Special treatments such as shiny objects can be quite striking and exciting. However, do not allow this to make you go overboard. Picking one or two distinct elements will enable you to stand out without coming off as gaudy.
However, do keep in mind that these special treatments are most certainly going to make the cards production process more expensive.
You can also consider special finishes such as foil blocking, metallic ink, and spot-UV if you really want your business cards to stand out from the rest. These details can help maintain a simple, classic look while adding a level of memorability and elegance to your cards.
Most business cards are usually printed on card stock, but you can again break from the norm and opt for slate, wood, metal or plastic. This is another excellent way to create a card that will be remembered.
However, not all printers offer these unique card prints and so, if interested, ensure you source your printer before designing the cards. If you are going with plastic, consider if you want opaque, transparent or frosted and design accordingly.